You’ve seen it plastered all over the Internet and Facebook statuses of your friends openly confessing to late-night hours spent perusing its contents. As a property manager, you might not feel like the new Pinterest craze has much to do with your industry. It’s just for craftaholic women and outfit-hungry fashionistas, right? Not necessarily.
Here are 6 ways you can use Pinterest to market your rental properties:
1. Use keywords with photos you post.
One of your greatest allies in the Pinterest venue is going to be the search bar. Do some brainstorming about what key words your demographic will use to shop for properties. Are you aiming to rent out “retirement homes” or “vacation timeshares”? Make sure your images will show up in search results by including important key words in the descriptions of the images you pin and the titles of the boards you create.
2. Post pics of interior decorating.
Your boards don’t need to consist solely of pictures of your properties. Creating boards of ideas for interior decorating is a relevant, beneficial avenue to engaging a wider audience with your Pinterest account. You can post photos of decorations you’re using in the properties you’re showing, and you can re-pin other people’s photos. Like most social media sites, sharing is the key to gaining traffic. If you get involved and spend some time repinning other people’s pictures, they’re more likely to return the favor. Remember — no matter where your photos end up getting repinned, Pinterest will always maintain the original link back to your website.
3. Get ideas for decorating.
While you’re busy pinning all those images of interior decorating ideas, start using them! Adding a few key decorations to a rental property is a great way to make it look more appealing to potential renters. Pinterest is a bustling online hub of people looking for affordable DIY projects, so start utilizing some of the ideas. Sew some quick curtains or make a few creative centerpieces to spruce up your properties. Remember, you can re-use these items over and over in multiple properties, so view it as an investment.
4. Share videos of your property.
Here’s a little secret: Pinterest isn’t just for pictures. You can easily pin videos to Pinterest using the “Pin It” button in your browser menu bar. A thumbnail of the video will be added to your board — if a user clicks on the image it will take them to the site to watch the full video. Filming a walk-through video of your property is a more interactive way to showcase your property to interested renters rather than traditional photo albums.
5. Add “Pin It” buttons to your website.
If someone is already a Pinterest user, they’ll love it if you make pinning easy on them. By adding “Pin It” buttons next to property images and videos on your site, you can encourage visitors to bookmark your properties and add them to their boards to reference later. They’re less likely to forget about your site if they have it pinned, and their pin will be published to all of their followers as well. Having visible “Pin It” buttons is also a great way to give visitors a heads up that you are an active Pinterest user, ideally driving more traffic and followers to your boards.
6. Utilize your other social media platforms.
One of the best ways to drive traffic to any social media platform, as it turns out, is to use your other social media outlets. If you pinned something, tweet about it. If you posted a blog, put the link on Facebook. If you published a new video on YouTube, pin it. Cross-referencing your own social media posts is a legitimate way to share your own traffic and increase your audience on each of your social media platforms. As mentioned before, all Pinterest images will link back to the original site they were pinned from. The more you pin from your other social media sites, the more you can use Pinterest to direct traffic to your other online content.